Tuesday, 15 December 2015

PAKISTAN IS ON ITS WAY TO A DIGITAL REVOLUTION

Pakistan is heading towards a digital revolution according to new data released by Lamudi.pk, Pakistan’s best real estate website. This preparation can be seen in all the major tech cities, like Lahore, Islamabad and Karachi as well as smaller ones, like Gwadar and other emerging cities.
#1. Government Assistance: Pakistan’s E-corridor
Recently, the State Minister for Information Technology and Telecommunications, Anusha Rehman, agreed with delegates from the China Investment Promotion Centre to award China an e-commerce development project in Pakistan that will provide an “e-corridor” and thus greater connectivity in the country.

Additionally, the deal intends to help the e-commerce industry by providing training to young entrepreneurs and building a world-class research Centre. It is also aimed at attracting larger, international companies to the nation.
#2. Language Support in Tech: The Importance of Urdu
International tech giants are already attracted to Pakistan, and the latest version of Google’s Android operating system features support for the Urdu language. The Silicon Valley tech pioneer’s move to support our national language is a testament to their vision for the future of the internet in Pakistan.

#3. Big Brands in Pakistan: Samsung Steps Out in Front
Samsung has a special place in the hearts and minds of Pakistani people. According to Lamudi data, over 40 percent of the real estate platform’s users arrive on the site via a Samsung device. Moreover, to cater to all socioeconomic classes, the company has also released the Galaxy J Series of smartphones in Pakistan, providing the lower income classes with fast and inexpensive access to mobile internet.
#4. A Rich Startup Environment: Everyone Is Involved.
In Karachi, Lahore, Islamabad and Rawalpindi as well as Multan, Faisalabad and Gujranwala, hundreds of startups are getting off the ground. From food delivery services to online car markets, Pakistan is full of inventive and driven entrepreneurs who are changing the national commercial landscape.

Saad Arshed, country director of Lamudi Pakistan, said, “The nation’s economy, government and business sectors are all embracing the inevitable digital revolution with forward-thinking moves and positive policies. With this concerted effort from all parties involved, both public and private, a “Digital Pakistan” is much closer than we think.”


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