Pakistan
is heading towards a digital revolution according to new data released by Lamudi.pk, Pakistan’s best real estate website. This
preparation can be seen in all the major tech cities, like Lahore, Islamabad
and Karachi as well as smaller ones, like Gwadar and other emerging cities.
#1. Government Assistance: Pakistan’s
E-corridor
Recently,
the State Minister for Information Technology and Telecommunications, Anusha
Rehman, agreed with delegates from the China Investment Promotion Centre to
award China an e-commerce development project in Pakistan that will provide an
“e-corridor” and thus greater connectivity in the country.
Additionally,
the deal intends to help the e-commerce industry by providing training to young
entrepreneurs and building a world-class research Centre. It is also aimed at
attracting larger, international companies to the nation.
#2. Language Support in Tech: The
Importance of Urdu
International
tech giants are already attracted to Pakistan, and the latest version of
Google’s Android operating system features support for the Urdu language. The
Silicon Valley tech pioneer’s move to support our national language is a
testament to their vision for the future of the internet in Pakistan.
#3.
Big Brands in Pakistan: Samsung Steps Out in Front
Samsung
has a special place in the hearts and minds of Pakistani people. According to
Lamudi data, over 40 percent of the real estate platform’s users arrive on the
site via a Samsung device. Moreover, to cater to all socioeconomic classes, the
company has also released the Galaxy J Series of smartphones in Pakistan,
providing the lower income classes with fast and inexpensive access to mobile
internet.
#4. A Rich Startup Environment: Everyone
Is Involved.
In
Karachi, Lahore, Islamabad and Rawalpindi as well as Multan, Faisalabad and
Gujranwala, hundreds of startups are getting off the ground. From food delivery
services to online car markets, Pakistan is full of inventive and driven
entrepreneurs who are changing the national commercial landscape.
Saad
Arshed, country director of Lamudi Pakistan, said, “The nation’s economy,
government and business sectors are all embracing the inevitable digital revolution
with forward-thinking moves and positive policies. With this concerted effort
from all parties involved, both public and private, a “Digital Pakistan” is
much closer than we think.”
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