Samsung Electronics Co., Ltd. has
announced its CES 2016 Booth, for the first time, features a “Future TV Zone” -
an interactive showcase of the most forward thinking TV concepts the company
has ever produced. The “Future TV Zone” is focused around Modular display
technology, which allows for multiple screens in various shapes and sizes to
join together to create an entirely customizable TV based on consumers’
lifestyle and the content they want to watch.
“At CES 2016, Samsung is going
all out to demonstrate the innovation that matters most to consumers, and offer
a tantalizing vision of the future of TV,” said Hyun Suk Kim, President of
Visual Display Business at Samsung Electronics. “We believe the possibilities
for innovation in TV are truly endless, and in the years to come, customers
will experience ever greater choice and control, as the current barriers around
screen size, shape and versatility are overcome. I invite attendees to visit
Samsung CES booth, and witness the future of TV for themselves.”
The “Future TV Zone” includes two
design concepts that highlight the capabilities and possibilities of
customization. One of the concepts features the world’s largest SUHD TV, a
170-inch display that utilizes the Modular display technology together. Samsung
has created the ultimate life-sized video experience, to give the illusion of
being inside the video.
To highlight the transformability
of this technology, the transformable TV can change its shape based on the
content it’s displaying. Whether users are watching the big game, a high action
blockbuster, or the evening news, the transformable TV can retain different
ratios to best fit the content on the screen. The TV can jump from a 16:9
screen ratio to a 21:9 screen, simply by splitting the screen into two parts
and reassembling on the sides when you decide to watch a wide screen video like
a movie.
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