Huawei has become the most celebrated brand in terms of
customer priority, superior quality products, ever-enlarging consumer pools and
most importantly in terms of revenue generating. Definitely, all this indicates
the greater sales of Huawei products, most trusted services of Huawei and the
confidence that Huawei has successfully attained in the national and
international markets. Adding to this is the purely gentle and realistic
marketing tactics Huawei has adopted where it has not only highlighted the products
but equally concentrated to the larger benefits of the customers.
According to the recently revealed reports on the last
year’s revenue Huawei has demonstrated overwhelmingly outstanding performance and even it stands out among the
world top brands, beating them far behind in the growth rate. The report shows
that Huawei has reaped a 37% increase in the year on year basis revenue
generation. That is 395 billion in local currency or $60 billion. Only CNY 36.9
billion among this was the net profit for Huawei, which is again 33% more than
the previous year.
Huawei’s all the three business groups can be listed
according to the growth pattern as; Huawei Carrier group witnessed a 21%
enhanced revenue generation as compared to the year of 2014 i.e. CNY 232.3
billion, Huawei’s Enterprise Business Group stands second in the queue with CNY 27.6 billion that is 44% increase
YoY (wide growth noticed in public safety, finance, transport and energy
sectors.), and at last and the most important growth rate noted was from the
Huawei Consumer Business Group with a 73% straight increase.
The Huawei Consumer Business group has put forward the
huge revenue of $19.9 billion, which is incredibly higher for any brand with a
short history for being in the market. Huawei has succeeded in performing
better than the once great names of the technology world like Nokia, Erricson
and Cisco.
MD for Huawei
Devices Pakistan –Mr. Shawn said, “Huawei has always been on a long term
strategy to invade the market with a rather better products and services unlike
other technology brand. What we have achieved year after year is a clear
depiction of the fact that Huawei is not a technology brand only, but it is
actually a consumer’s brand with all its concentrations towards innovative
technology products and the superior customer satisfaction standards.”
Mr. Shawn also said that for the next 3 to 5 years,
Huawei has planned to particularly focus for enhancing connectivity alongside
concentrating on the development of vertical businesses (industries) and
redefining the networking capabilities. He also mentioned that all the business
groups of Huawei has a highly integrated, coherent and progressive policies
designed to achieve the ultimate goal with an utmost commitment to success.
As compared to the Huawei growth Ericsson announced a
mere increase of 8% in its revenue with only $30 billion. Nokia came up with
$14.24 billion, a 6% increment as compared to 2014. And the Cisco could only
reap 4.3% growth year on year basis. This has been noted while probing the YoY
growth of technology icons that the sustained pattern of positive growth by
Huawei is majorly due to its heavy investment in R&D that makes it most
advanced and the most superior in the world of technological innovations and subsequently
it grows faster and with stability.
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