Volunteers
from PepsiCo Pakistan took
part in organizing a cheerful and bright evening at the SOS children’s village
in Lahore as a
part of its Lighting Up Lives CSR campaign. The campaign aims to bring the
‘gift of light’ through solar powered LED lamps installed in Pepsi bottles to
communities in need across Pakistan .
The
event comprised of activities that volunteers organized and held for the
children at the village including an art competition with 70 resident children
taking part. The competition was held to encourage creativity and appreciate
the children’s artistic skills. The children created fascinating sculptures
using bottles, and the top three submissions were awarded prizes.
The
event was attended by senior management of PepsiCo, senior management of
the SOS Children's Village Foundation and the volunteer team for the Lighting
up Lives campaign. Mr. Khurram Shah, Head Corporate Affairs of PepsiCo, while
commending the children and their enthusiasm and high spirits, stated that that
such corporate social responsibility initiatives from the corporate sector are
essential as a means to give back to the community. The President of SOS
Children's Villages Pakistan, Ms. Souriya Anwar, thanked PepsiCo for their
collaboration in this event and for choosing the SOS village for their Light up
Lives campaign.
The
Lighting up Lives initiative has helped install hundreds of lights in refugee
camps and other under-privileged areas across Pakistan , where there is little to
no supply of electricity, thus benefiting thousands of community members.
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