Saatchi
Gallery and Huawei, one of the world’s top smartphone brands, announce their
joint venture to present From Selfie to Self-Expression. Opening
at the Saatchi Gallery on 31st March 2017, the show will be the
world’s first exhibition exploring the history of the selfie from the old
masters to the present day, and will celebrate the truly creative potential of
a form of expression often derided for its inanity.
The
show will also highlight the emerging role of the smartphone as an artistic
medium for self-expression through the commissioning ten exciting Young British Photographers to create
new works using Huawei’s newest dual lens smartphones co-engineered with Leica,
as part of their artistic practice. Reprising the spirit and energy of the Young British Artist movement first
launched 25 years ago; the works of these Young
British Photographers will go on display in a gallery dedicated to
world-class smartphone photography. In this gallery the focus will shift from
Selfie to documenting the world around us as a contrasting form of
Self-Expression.
From Selfie to Self-Expression will showcase key artworks, many of
which feature interactive, digital and user-generated content, by artists as
diverse as Kutluğ Ataman, Christopher Baker, Juno Calypso, Tracey Emin, Van
Gogh, Mohau Modisakeng, Rembrandt, Cindy Sherman, Gavin Turk and Velazquez.
Showing
alongside examples of many influential artists’ work will be selfies that have quickly
become icons of the digital era – from the beautiful and sublime to the mad,
bad and downright dangerous.
Huawei’s
partnership with the Saatchi Gallery is a demonstration of its commitment to
growing its brand presence in the UK and support of creative expression through
photography everywhere. It follows the launch last year of the game-changing
Huawei P Series smartphones which reinvented smartphone photography with the
world’s first dual-lens camera co-engineered with iconic camera brand Leica.
The
exhibition will open from 31st March – 30th May 2017 and take over one entire
floor of the Saatchi Gallery.
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