Huawei,
a global Technology giant has recently claimed that it is going to achieve
second place regarding the position in the technology market. No doubt, Huawei
has incredibly performed in the last year with exceptional sales and revenue
generation. Also the brand awareness of Huawei is on the hikes with a robust
boost. Nevertheless, it is least realistic statement by number of technology
market observer to accept that Huawei can easily replace Apple from the second
place.
But a
rational approach to analyze what Huawei has achieved in the short span of time
since its devices sections particularly producing marvelous high technology
devices in the market around the globe, this claim of Huawei is difficult
rather placing it as an impossible or inevitable pursuit by the company. It is
a fact that up to some extent the brand loyalty for Apple and of course also
the attraction for the IOS Empire is no longer in the same as it used to be in
over the past decade. Similarly the world’s largest and number one mobile phone
manufacturer Samsung has been facing difficulties, especially in Pakistan
Market, where Huawei smart phones have clearly sweeping the conception of best
choices for Samsung. Moreover, In the US market Honor 5X has clearly reduced
the sales attraction as well as sales of Samsung flagship devices literally on
the grounds that Huawei products are way better in technology incorporated in
and the relative price of Huawei products.
But
the point of consideration for many analysts, even of Huawei’s, is that will
the expected new launches of Huawei possibly beat the Apple and Samsung in the
local markets of Pakistan and in the region, because honestly to achieve the
position of SECOND in the global market demands the sway over the number of
national markets in different countries that will eventually lead to the
elevation of Huawei to the position it is anticipating to achieve in couple of
years.
No
doubt, here in Pakistan Huawei has nailed it perfectly with launch of Mate S,
and Mate S was the flagship device that victoriously set the records of sales
and market endorsement. Even to the date Huawei Mate S has superb market value.
Adding to this Huawei has another factor
that is problematic for the competitors to secure their global position, that
factor is of pricing. Products of Huawei are always having a high quality
technology coupling with the best price in the market.
Now
it is to be observed that once Huawei unveil its new flagship devices with a
formal launch in the Pakistani market, what will be response for the Huawei
Mate 8 and Honor 5X. Although it is clear that Huawei Mate 8 has just captured
the US and other
international market with magnanimous Mate 8 and we expect that it will also
invade local market and consumer pool in Pakistan as well. And surely, it
will demonstrate the pace of this global technology giant whether it is going
to grab the top 2nd position in the world or it has to do more yet.
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