CarFirst,
Pakistan’s most trusted used car trading platform in the digital automotive
industry has announced that it has once again signed Wasim Akram the legendary
sports icon as their brand ambassador for 2022. CarFirst aims to become the
best-used car trading platform in Pakistan and by bringing the most known and loved
cricket legends for their brand promotion.
CarFirst’s
campaign also focuses on promoting brand advocacy through reuniting one of the
greatest partnerships in cricket history by bringing the legendary pacers 2Ws
(Wasim Akram and Waqar Younis) together on one screen for the first time after
26 years. Legendary duo Waqar and Wasim together are still remembered as the most
lethal old-ball partnership in cricket world of all time. With this collab,
CarFirst has injected much-needed excitement into the used car industry.
According to
Raja Murad Khan, Founder & CEO of CarFirst, "We’re excited to work
with Wasim Akram once again, his fan following and trusted words will take the
CarFirst to another level in 2022. CarFirst promises to deliver its customers
not only the best, but the fastest service all over Pakistan, and aiming to
grow by having Wasim as part of the team automatically sets every speed benchmark
to the pace of his Yorkers."
Commenting on
the collaboration, Wasim Akram has said “It’s a pleasure to once again work
with a brand that is so focused on exceeding customer expectations by
consistently coming up with new technological innovations to revolutionize how
used cars are traded in Pakistan. I look forward to embarking on this journey
with them.”
This partnership
will allow CarFirst to leverage the fan following and credibility of Wasim and
Waqar to spread its brand message of transparent & hassle-free car buying
& selling.
No comments:
Post a Comment