ACCA Celebrates the Induction of New Members in Pakistan with a Focus on Future Opportunities

                                                  

The Association of Chartered Certified Accountants (ACCA) proudly announces the successful conclusion of its New Member's Ceremonies held in Lahore, Karachi, and Islamabad. These events marked a significant milestone, celebrating the induction of a significant number of new members into ACCA's global network, reflecting ACCA's growing influence and commitment to nurturing accounting talent in Pakistan.

 

The events celebrated over xxx newly inducted ACCA members and fellow members who come from diverse backgrounds but follow the same journey as their peers globally. The events also recognised ACCA’s prizewinning students, newly awarded approved employers, Practical Experience Supervisors, and winners of ACCA advocacy awards. 

 

ACCA Director of Asia Pacific, Pulkit Abrol, expressed his enthusiasm for the future of the new members, stating, "As we welcome our new members, we are not just celebrating their achievements but also invigorating the future of the accountancy profession in Pakistan. Their skills, dedication, and ethical commitment are crucial in navigating the complex economic landscapes of today's world. They are the vanguard in our mission to foster a sustainable and transparent business environment."

 

ACCA's direction for its new members is clear and forward-thinking. Emphasising the importance of adaptability, technological advancement, and ethical integrity, ACCA aims to equip its members to be at the forefront of the global accounting landscape. The organisation encourages its members to engage in continuous learning and contribute significantly to the economic development of Pakistan and beyond.

The ceremonies in each city were graced by the presence of esteemed guests, including corporate leaders, senior government officials, and representatives from the education sector. Their participation underlined the collaborative effort between ACCA and various sectors in nurturing and employing top-tier accounting professionals.

 

Adding to the significance of the events, the ceremonies were honoured by the attendance of prominent national personalities including Walid Iqbal, Senator, Government of Pakistan and Sajid Hussain, CEO, SKANS School of Accountancy who joined in Lahore as Chief Guest and Guest of Honour respectively; former Federal Minister and Governor, State Bank of Pakistan, DR. Ishrat Husain in Karachi; and Muhammad Azfar Ahsan, Former Minister of State for Investment / Founder, Nutshell Group, in Islamabad;Chaudhry Faisal Mushtaq, Founder & Chairman, The Millennium Education & TMUC, in Islamabad. Their presence and insights provided invaluable perspectives, highlighting the importance of collaboration between the accounting profession and various sectors in shaping a robust economic future for Pakistan.

 

As ACCA continues to expand its network and influence in Pakistan, these ceremonies stand as a testament to the organisation's commitment to excellence in the field of accountancy and its role in shaping the future of finance professionals worldwide.

 

Our proud Strategic Partners: Mobilink Microfinance Bank Ltd, InfraZamin Pakistan. Platinum Partners: SKANS Education Pvt Ltd., S&P Global, TMUC, Kalsoom International Hospital, Dawlance, Engro Energy, Telenor Global Shared Services, Pakistan Mercantile Exchange. Our Gold Partners: Adroit/Obox Accounting, PAC – Lahore, Gadoon Textile Mills Limited, TSA. Our Supporting Partners: ICMA Pakistan, Special Technology Zones Authority (STZA), P@SHA, Pakistan Business Council (PBC), Centre of Excellence in Responsible Business (CERB), Pakistan Stock Exchange (PSX), Pakistan Institute of Corporate Governance (PICG), Punjab Board of Investment & Trade (PBIT), Punjab Information Technology Board (PITB), CFA Society, Lahore Chamber of Commerce & Industry (LCCI), Punjab Revenue Authority. Our knowledge Partners: Nutshell Group and KPMG.

CBD PUNJAB AND GENESIS PROPERTIES ANNOUNCE SOFT LAUNCH FESTIVAL FOR LAHORE GLOBAL VILLAGE

                             

The Punjab Central Business Development Authority, known as CBD Punjab, proudly declares the commencement of commercial activities at Lahore Global Village. In collaboration with Genesis Properties, a soft launch festival is scheduled from February 2 to 4, marking a significant milestone in the revival of the project.

Formerly known as LDA Walk-and-Shop Arena, this dormant space has been revitalized after nine years of strategic efforts by CBD Punjab, acting on the directives of Chief Minister Punjab, Mohsin Naqvi.Genesis Properties secured the bid for Lahore Global Village with the highest price.

Expressing his enthusiasm, CBD Punjab CEO, Imran Amin, stated, "This initiative will give a new direction to the convergence of commerce and culture in Lahore. The active support and guidance of Chief Minister Syed Mohsin Raza Naqvi have been instrumental in kickstarting commercial activities."

To celebrate this achievement and raise awareness among the people of Lahore, Genesis Properties and CBD Punjab are jointly organizing a festival during the soft launch from February 2 to February 4.

Genesis properties Chairman, Habib Nawaz, invites the community to actively participate in this event, showcasing the promising future of Lahore Global Village.

Alibaba.com Brings E-commerce Expertise to 9th Pakistan Mega Leather Show: Transforming Local Businesses for Global Opportunities

                                                  

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today announced its participation in the 9th Pakistan Mega Leather Show, 2024, taking place in Lahore from January 26 to 28. This three-day event is an opportunity for local exporters, suppliers, manufacturers and small businesses to broaden their reach in the international market.

Pakistan’s leather industry holds significant importance to the country, being the second-largest export-oriented manufacturing sector and ranking third in terms of the country’s overall exports. Alibaba.com has been at the forefront of bringing its experience and expertise to the Pakistani market with the goal of unlocking new avenues of growth for local businesses. The platform is committed to providing Pakistani businesses in the leather industry with essential knowledge and tools with which they can effectively initiate their journey in global e-commerce export.

The event presents a chance for attendees to uncover the latest trends and innovations that are shaping the e-commerce export landscape, as well as digital solutions offered by Alibaba.com to help them grasp global market opportunities. Participants are encouraged to engage in one-on-one consultations with Alibaba.com experts during the event to obtain guidance specifically tailored to advance their business objectives.

CBD PUNJAB'S WALTON RAILWAY CROSSING FLYOVERS FORGE AHEAD UNDER CEO IMRAN AMIN'S VISION

                                       

Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab) is progressing in the construction of the CBD Punjab Boulevard Walton Railway Crossing Flyovers, spearheaded under the visionary leadership of CEO CBD Punjab, Imran Amin.

The construction of the CBD Punjab Boulevard Walton Railway Crossing Flyovers is advancing tirelessly day and night. A recent project review meeting, chaired by CEO CBD Punjab, Imran Amin, assessed the ongoing developments and highlighted the project's steadfast pace to meet its goals.

The project, a significant initiative by CBD Punjab, is under the direct supervision of CEO CBD Punjab, Imran Amin, who has set a constant pace to meet the project's goals. During the review meeting, Imran Amin emphasized the adherence to the timeline, aligning with the directives of Chief Minister Punjab, Syed Mohsin Naqvi.

Key updates from the meeting include the completion of steel fixing for both piers and abutments, as well as the concrete pouring of Flyover Two caps. Present at the meeting were key figures, including Executive Director Technical Riaz Hussain, Executive Director Commercial Mohammad Omer, Director Project Management Asif Iqbal, and Director Construction Asif Babar.

The CBD Punjab Boulevard Railway Crossing Flyovers, connecting CBD Punjab Quaid District and CBD Punjab Bob District, aim to provide seamless access from Gulberg Main Boulevard to Walton Road. Ongoing activities involve excavation for MSC wall, casting of girders, and MSC wall block production. Additionally, steel fixing of piers and abutments for Flyover 1 is progressing, and asphalt work is underway on CBD Punjab Boulevard.

CEO Imran Amin expressed optimism about the project's timely completion, commending the collaborative efforts of CBD Punjab, NLC, Nespak, and the contractor. Ensuring a modern infrastructure for Lahore remains a top priority for CBD Punjab.

In parallel, work on the Walton Road Upgradation is addressing traffic and sewage issues, benefiting Walton and its surrounding population. CEO CBD Punjab, Imran Amin urged the efficient utilization of all resources to meet project deadlines. CBD Punjab has also initiated the Major Ishaq Shaheed Flyover project, contributing to the ongoing enhancement of Lahore's infrastructure.

CBD Punjab is committed to delivering a modern and efficient urban environment, and these projects underscore its dedication to the development and progress of Lahore city.

ACCA Pakistan converges thought leaders at “Pakistan Leadership Conversation 2024” to discuss key drivers for a Sustainable Growth for Pakistan

                                           

ACCA Pakistan Leadership Conference 2024: Shaping a Bold Future for Pakistan

 

The Association of Chartered Certified Accountants (ACCA), successfully hosted its Pakistan Leadership Conference 2024 in Lahore, Karachi, and Islamabad. Themed "Being Bold: Managing Multiple Priorities – Climate, Talent, and Tech," the conference gathered industry leaders, government officials, and finance professionals to address today's dynamic business world.

 

ACCA Director - Asia Pacific, Mr. Pulkit Abrol, graced all the event as a keynote speaker Addressing the attendees, Mr Abrol highlighted the critical role of accountants in today's dynamic and transformative world, as they are more than fiscal guardians; they are economic innovators. He also said “At ACCA, we're spearheading initiatives in Pakistan to nurture accounting professionals who are tech-savvy, environmentally conscious, and adept at navigating the global business landscape. Our focus is on developing skills in digital finance, sustainability reporting, and ethical leadership to ensure our members lead the way in driving economic growth and societal progress in Pakistan and beyond. This is not just about adapting to change; it's about leading it for a prosperous and sustainable future,” 

 

The conference addressed key topics like integrative CFO thinking, generative AI's impact on finance, and strategies for a low-carbon economy. These discussions reflect ACCA Pakistan's strategy to bolster the accountancy profession amidst changing economic and technological landscapes.

ACCA Pakistan continues to expand its reach and commitment to high-quality education and opportunities for local accountants. The conference exemplified ACCA's dedication to leading the finance sector towards a sustainable, technologically driven future.

 

Chief guest at the conference in Islamabad was Akif Saeed, Chairman, Securities and Exchange Commission of Pakistan, while in Lahore, Dr. Amjad Saqib, Founder and Chairman of Akhuwat, also Chairperson of Benazir Income Support Programme for the Government of Pakistan graced the conference as Guest of Honour.

 

Among speakers & Panelist were Pulkit Abrol, Regional Director, Asia Pacific, ACCA, Assad Hameed Khan, Head of ACCA Pakistan, Muhammad Awais, Partner, EY Ford Rhodes, Sajjad Syed, Chairman, Excellence Delivered (ExD) Group, Fatima Asad-Said, CEO and Board Member, Abacus Consulting, Toima Asghar, Group CHRO, Systems Ltd., Muhammad Aurangzeb, President & CEO, Habib Bank Limited, Nasim Beg, Chief Executive, Arif Habib, Ehsan Malik, CEO, Pakistan Business Council, Aisha Humera Moriani, Additional Secretary, Ministry of IT & Telecom, Kabeer Naqvi, FCCA, Chairman, Pakistan Microfinance Network, Haaris M. Chaudhary, Chief Operating Officer, Mobilink Bank, Ayesha Javed, Deputy Secretary Budget, Ministry of Finance.

 

Our proud Strategic Partners: Mobilink Microfinance Bank Ltd, InfraZamin Pakistan. Platinum Partners: SKANS Education Pvt Ltd., S&P Global, TMUC, Kalsoom International Hospital, Dawlance, Engro Energy, Telenor Global Shared Services, Pakistan Mercantile Exchange. Our Gold Partners: Adroit / Obox Accounting, PAC – Lahore, Gadoon Textile Mills Limited, TSA. Our Supporting Partners: ICMA Pakistan, Special Technology Zones Authority (STZA), P@SHA, Pakistan Business Council (PBC), Centre of Excellence in Responsible Business (CERB), Pakistan Stock Exchange (PSX), Pakistan Institute of Corporate Governance (PICG), Punjab Board of Investment & Trade (PBIT), Punjab Information Technology Board (PITB), CFA Society, Lahore Chamber of Commerce & Industry (LCCI), Punjab Revenue Authority. Our knowledge Partners: Nutshell Group and KPMG.

Infinix Takes Center Stage at CES 2024

                                                 

Infinix, a trendy tech brand crafted for young consumers, made a resounding impact at the recently concluded Consumer Electronics Show (CES) 2024, one of the world's largest and most influential technology consumer events. The brand's exceptional achievements were acknowledged with seven awards from prominent associations and media outlets, firmly establishing Infinix as a forward-thinking and innovative leader in the mobile industry.

Benjamin Jiang, CEO of Infinix, expressed his delight at the recognition received by Infinix at CES 2024, stating, " Innovation lies at the core of the Infinix brand. Our dedicated team of experts remains unwavering in their commitment to surpassing limitations through profound insights, collaborations with top technology institutions, and the development of exciting new technologies. These esteemed awards and accolades serve as a resounding affirmation of our unwavering commitment to delivering exceptional products that deeply resonate with our discerning and tech-savvy audience."

Cutting-Edge Innovations Garner Top Association and Publication Awards at CES 2024

 

Under the theme "Where Tomorrow Electrifies Today," Infinix captivated CES attendees with its groundbreaking innovations, including the highly acclaimed Infinix E-Color Shift, Infinix AirCharge over-the-air charging, and Extreme-Temp Battery technologies. These pioneering advancements propelled Infinix to the forefront of the CES 2024 media exhibition, garnering accolades and making it a sought-after destination for renowned international organizations and media outlets.

In recognition of its outstanding contributions to technological innovation, Infinix received over seven prestigious awards at CES 2024. Notably, Infinix secured the 2023-2024 Global Top Brands’ Most Innovative Mobile Phone Brand Award, jointly presented by Asia Data Group, European Digital Group, TWICE, and supported by the International Data Corporation (IDC). This award underscores Infinix's commitment to pushing the boundaries of innovation and meeting the evolving needs of today's dynamic youth.

The esteemed Gadgety Awards, known for recognizing technological excellence at international exhibitions, lauded Infinix's E-Color Shift technology as one of the standout technologies showcased at CES. Furthermore, Infinix was personally recognized by ShowStoppers, the organizer of the renowned media event, for the exceptional innovation and booth popularity demonstrated by its E-Color Shift technology.

Other notable media awards include Phandroid hailing Infinix's E-Color Shift technology as the highlight among smartphone brands at CES 2024, and GEEKSPIN ranking it second on their "Best of CES 2024" list, solidifying its position as one of the most exciting and buzz-worthy innovations at the event. Inverse acknowledged Infinix's AirCharge technology as one of the best technological advancements at CES 2024, predicting it to become a mainstream trend in the future.

Among Infinix's product lineup, the Infinix ZERO 30 5G and Infinix GT 10 Pro garnered significant recognition. These devices were nominated for the CES Picks Awards and were honored with the "Best of 2023" award by the Gadgety Awards. Additionally, the ZERO 30 5G was acclaimed as the "A Vlogging Superstar at CES 2024" by the leading tech media outlet Tom's Guide, and it was selected as the "Best Vlogging Smartphone at CES 2024" by the internationally renowned photography-focused media outlet, Digital Camera World.

With its remarkable achievements at CES 2024, Infinix solidified its position as an innovative and forward-thinking brand in the mobile industry. The recognition received for its E-Color Shift and AirCharge technologies further demonstrates Infinix's commitment to pushing the boundaries of innovation and meeting the evolving needs of consumers.

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Infinix Shines as the Most Innovative Mobile Phone Brand at CES 2024

                                                  

Infinix, a trendy tech brand crafted for young consumers, was honoured with the prestigious "Most Innovative Mobile Phone Brand" at the 2023-2024 Global Top Brands Awards during the Consumer Electronics Show 2024 (CES), one of the world’s largest and most influential tech events in the consumer electronics industry. This esteemed accolade recognized Infinix's exceptional contributions to mobile phone technology and its unwavering commitment to pushing the boundaries of innovation.

During the award ceremony, Benjamin Jiang, CEO of Infinix, emphasized the brand's relentless dedication to innovation, stating, "Innovation is at the core of Infinix's DNA. We consistently strive to meet the demands of today's young consumers for innovation and practical solutions. Through collaborations with leading technology institutions and extensive research, our expert team has developed cutting-edge technologies that have brought us countless groundbreaking ideas." 

The Global Top Brands Award, established in 2006 by the International Data Group (IDG) and supported by the International Data Corporation (IDC), is a revered platform that recognizes industry advancements, fosters discussions, and offers valuable insights. Published annually through "CES Daily" and "TWICE," it has firmly established itself as a leading authority in the consumer electronics sector. Guided by the theme of "Innovation Shaping a Digital Future", this selection evaluates brands based on their industry popularity, global strategic layout, international market influence, and product innovation.

(Left) Benjamin Jiang, CEO of Infinix, received the 2023-2024 Most Innovative Mobile Phone Brand Award (right) at CES 2024

Infinix: A Rising Star in the Global Smartphone Market

Established in 2013, Infinix has rapidly gained popularity among young consumers worldwide. Its products are now available in over 70 countries and regions, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia. According to IDC's Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the largest year-on-year growth in units among global smartphone brands in Q3 2023, securing a spot in the top 10 global smartphone brand rankings.

In recent years, Infinix has consistently surpassed expectations in the field of innovation, particularly in charging technologies. The introduction of the 180W Thunder Charge technology in the ZERO ULTRA smartphone made a remarkable impact in the industry. In 2023, Infinix unveiled its groundbreaking 260W wired and 110W wireless all-scenario fast charging technology, establishing itself as an industry leader in "All-Round FastCharge" solutions.

At Showstopper CES 2024, Infinix showcased three revolutionary technological breakthroughs:

• Infinix E-Color Shift: The industry's first customizable mobile phone back panel technology utilizing E Ink Prism™ 3 ePaper film material. This cutting-edge technology allows users to personalize their mobile phone panels and maintain vibrant colors without consuming power.

 

• Infinix AirCharge: The industry's first commercially viable magnetic resonance safe wireless charging technology. It enables users to charge their smart devices within a range of 0-20 centimeters without physical contact with charging pads, providing the freedom to use devices while charging.

 

• Infinix Extreme-Temp Battery: The industry's first battery technology capable of charging in extreme cold temperatures of -40 degrees Celsius. This groundbreaking innovation ensures normal battery operation and significantly improves charging speed even in extremely cold conditions. 

 

Infinix E-Color Shift Technology

Infinix's recognition at CES 2024 cements its role as an industry leader in innovation, underscoring the brand's multifaceted approach to exploring the potential of charging solutions in the realm of mobile technology.

 

For more information, please visit www.infinixmobility.com.

GENESIS PROPERTIES SECURES LAHORE GLOBAL VILLAGE IN LANDMARK BID, IGNITING A NEW ERA IN CBD PUNJAB'S VISIONARY DEVELOPMENT

                                               

Lahore Global Village (LGV), a beacon in the city's urban landscape, propels forward with a groundbreaking shift as the Punjab Central Business District Development Authority (PCBDDA), also known as the Central Business District Punjab (CBD Punjab), officially takes charge of its sales and marketing operations.

Guided by the forward-thinking directives of Chief Minister Punjab, Mohsin Naqvi, this milestone development signifies a pivotal moment in the project's nine-year journey. Formerly known as LDA Walk and Shop Arena, Lahore Global Village undergoes a transformative renaming, signaling a renewed focus and direction under the adept management of CBD Punjab.

The fiercely contested bidding process saw active participation from three key bidders - Star Marketing, Genesis Properties JV Techno Construction, and Times Construction. Genesis Properties emerges triumphant, securing the retail area for Rs 405 sq ft, the kiosk for Rs 500 sq ft, and clinching the kids' area and rooftop at an impressive bid of Rs 100 per sq ft. Additionally, Genesis Properties will undertake the responsibility of rent and marketing management for Lahore Global Village.

The approval of the bid by the auction committee of CBD Punjab, following meticulous due diligence and formalities, marks the initiation of a transformative era for Lahore Global Village. Imran Amin, CEO of CBD Punjab, extends warm congratulations to Genesis Properties, emphasizing that Lahore Global Village is positioned as a unique project set to elevate the city's offerings for its residents.

While expressing his views CEO CBD Punjab, Imran Amin said "Lahore Global Village is a distinctive project for the residents of Lahore, and we believe that, with the successful bidding and partnership with Genesis Properties, it will continue to thrive and serve as a hallmark for the city".

This strategic move not only aligns with the city's growth objectives but also underscores the commitment of CBD Punjab towards crafting a distinctive and flourishing urban landscape.

Rising costs amidst global economic shifts is top concern for 58% of SMEs as they also face workforce challenges

                                               

Challenges in talent acquisition, cost management, and ESG reporting emerge as the three top hurdles for SMEs as we enter 2024

New research from ACCA (the Association of Chartered Certified Accountants) highlights the pressing challenges and strategic innovation opportunities for small and medium-sized enterprises (SMEs).

The study, SMEs: Business challenges and strategic innovation opportunities, reveals three main challenges: escalating costs, workforce and talent management, and the evolving ESG (Environmental, Social, and Governance) reporting agenda.

The SME sector serves as the backbone of Pakistan’s economy, with over 5 million SMEs operating across the country in both formal and informal sectors, engaging in diverse activities from manufacturing and trade to services. Comprising about 90 percent of exclusive private businesses, the sector provides employment to 30 percent of the total workforce, contributing an estimated 40 percent to the annual GDP and 25 percent to the annual exports (with IT & ITES among major exports).

Head of ACCA Pakistan, Assad Hameed Khan, says "Despite playing a vital role in economic growth and poverty reduction, the SME sector faces numerous constraints that impede its optimal potential.

“Professional accountants are in a unique position to make real, impactful changes and be at the centre of sustainable development. Practising members can have a positive effect not only to their own businesses but also on the SME clients they support. From making business decisions to measuring environmental and social impact, the skills, judgment and approach of professional accountants play a vital part in this effort. Accountants’ rounded, data-informed, ethical approach, along with their breadth of view, means that they have a pivotal role,” he added.


The report emphasises the need for tailored strategies that can help SMEs navigate the evolving business landscape successfully, including embracing innovation, optimising resource management, and staying ahead of regulatory changes.

Key findings include:

Cost pressures and the economy: SMEs face significant increases in utility prices and supplies, with 58% of businesses highlighting higher costs as their top concern. A quarter of respondents said utility prices had surged by over 20%. This significant challenge underscores the need for effective cost management and innovative financial strategies.

Workforce and talent management: The study reveals a notable rise in job vacancies and challenges in filling specific roles. Increased job vacancies for professional workers were reported by 31% of businesses, and 14% were unable to find suitable candidates for clerical workers, technicians, and service and sales workers. This calls for a renewed focus on talent acquisition, skill development, and retention strategies.

SMEs and the ESG agenda: Nearly 50% of SMEs are now required to provide ESG information, highlighting the growing importance of sustainable practices. However, the report identifies a gap in the ability to generate and manage this data, presenting both a challenge and an opportunity for SMEs.

"In these testing times, SMEs must pivot towards innovative strategies to navigate the complexities of cost pressures, talent retention, and sustainable practices. Our research not only identifies the critical hurdles but also offers a roadmap for SMEs to emerge stronger and more agile,” Assad says.

The roadmap recommends the adoption of digital technologies, enabling SMEs to streamline operations, reduce costs, and enhance productivity. It also emphasises the importance of embracing sustainable practices, not only as a regulatory compliance measure but also as a strategic move to attract new business and customers.

It also encourages SMEs to develop and retain top talent through continuous learning and development opportunities.

In this rapidly evolving landscape, the role of accountants, especially those in small and medium-sized practices (SMPs) can be pivotal. Accountants are not just financial stewards but strategic advisers who can guide SMEs through complex challenges such as managing rising operational costs, navigating new regulatory requirements, and implementing effective ESG practices. Their expertise in financial management and strategic planning is crucial for SMEs to optimise resources, identify cost-saving opportunities, and ensure compliance with evolving regulations.

To access the full report please visit https://bit.ly/3NU1uKU

Infinix Unveils E-Color Shift at CES 2024 Revolutionizing Interactive Smartphone Color Transformation

             

Infinix, a trendy tech brand crafted for young consumers, today unveils its latest breakthrough technology, E-Color Shift at ShowStoppers CES 2024. E-Color Shift enables mobile phone panels to change and maintain vibrant colors without consuming power. Infinix also highlighted its AirCharge and Extreme-Temp Battery concept devices aimed to revolutionize the mobile industry with the latest and greatest tech. 

  

“At Infinix, we are committed to providing user-centric solutions to Gen Z consumers worldwide. We are exploring further customization possibilities through a software application, enabling up to 60 customizable areas on the hardware with each area supporting various colors. Users can also personalize their phone’s back cover by displaying time, mood, and other features in a matrix arrangement. This approach allows users to express their individuality and convey distinctive information through unique phone designs, transcending basic color changes. This gives their device a fresh look and feel,” said Liang Zhang, Deputy General Manager, at Infinix Mobility.

 

Mesmerizing Smartphone Back Panel Customization

 

Infinix's E-Color Shift technology, featuring E Ink Prism™ 3, revolutionizes smartphone personalization by enabling extensive customization of the back panel. This technology uses microstructures in which color particles carry positive and negative charges. By applying different voltages, the electric field within the microstructure changes, causing the corresponding color particles to move and display the desired colors. This innovative approach allows the phone's shell to change 'skins' at will, maintaining the display without consuming power.

  

Unmatched Charging and Performance in All Environments

Infinix showcased its cutting-edge technologies, featuring Infinix AirCharge and the Extreme-Temp Battery at the event. Infinix's AirCharge employs innovative multi-coil magnetic resonance and adaptive algorithms, facilitating wireless charging up to 20 cm and at 60-degree angles. Ensuring safety with frequencies below 6.78 MHz and delivering 7.5W power, it incorporates protective circuits. This method transcends traditional charging, allowing users to conveniently charge devices under desks during activities like gaming or watching videos.

  

In partnership with top tech suppliers, Infinix has tackled the problem of mobile phone battery failure in extreme cold by introducing the Extreme-Temp Battery. This innovative battery, incorporating biomimetic electrolyte and fusion solid-state technology in its electrodes, operates seamlessly even in temperatures as low as -40°C. With a charging capability spanning from -40°C to 60°C, the Extreme-Temp Battery ensures dependable performance and endurance in chilly environments, overcoming the common issue of lithium-ion freezing in standard batteries.

 

Furthermore, Infinix has launched its debut ‘Infinix Carpool Show,' where prominent tech and lifestyle influencers delve into upcoming mobile charging technologies and experience the innovations firsthand on their way to CES 2024. This series will be unveiled on Infinix’s official global social media platforms in sync with CES week.

 

Get Social: Follow Infinix Global on Facebook, Instagram, YouTube, X.

YouTube: What did we watch in Pakistan during 2023

            

YouTube’s top lists this year were dominated by famous Pakistani dramas, Desi songs, and daily vloggers like Ducky Bhai and Zamzam Electronics Trading

Today, YouTube unveiled lists ranking the top trending videos, music videos, Shorts, creators, and breakout creators in Pakistan. This year’s lists are reflective of the most important moments to unfold in 2023 on and offline.

In order to respond to the demand for more active content, the arrival of YouTube Shorts became a fresh breath on the platform, both for creators and users. The latter are looking for information or entertainment material that is much faster and more accurate, so a format that takes a few seconds is ideal for audiences such as millennials and Generation Z. YouTube announced that YouTube Shorts is now averaging over 70 billion daily views. Last year, the number of channels uploaded to Shorts daily grew by over 80%, and YouTube Shorts are being watched by over 2B logged-in users every month.

The long-form content also resonates well with Pakistani audiences, indicating that despite the varying patterns of users’ consumption behavior, both formats continue to enjoy the dominance of video-form content in Pakistan. An example of this is the top trending videos, which are about different topics each year, the content is more striking and visually appealing, in short: it causes an impact. Also, the Top Trending Videos list is based on a range of factors - beyond just views - that indicate how “trending” a video really is. The YouTube Culture & Trends team also considers engagement and looks at signals like shares and likes of a certain video.

Farhan Qureshi, Google Regional Director for Pakistan, Bangladesh, and Sri Lanka, mentioned that “the top trending lists of this year reflect the cultural evolution in Pakistan, notably marked by a substantial rise in Shorts viewership and distinct fan bases forming around specific content categories such as music, dramas, and vlogs. Moreover, creators are embracing multiformat approaches in order to explore new genres and audiences. Moving forward, we anticipate the ongoing expansion of multiformat content, resulting in a more varied and interesting range of content than ever.”

Music is also a type of content that is popular on YouTube. In 2023, YouTube Music and YouTube Premium,  a paid membership, enhanced the viewing experience with ad-free content, offline and background play providing an immersive music experience.

In keeping with this, artists continue to broaden their horizons through multiformat, allowing their audiences to learn more about them via a variety of format types. Zamzam Electronics Trading is an example of YouTube creators who have successfully positioned themselves in multiple formats. Their videos, "watch funny magic of fan" and "happies is helping others," have propelled them to the top of the Top Creators and Breakout Creators lists.

This year, YouTube released five lists:

Top Trending Videos

 

1. Tere Bin 2nd Last Ep 57 - [Eng Sub] - Digitally Presented by Nisa BB Cream - Yumna Zaidi - Wahaj Ali
2. Tu Subha Di Paak Hawa Warga | Nimra Mehra | Beautiful Song | DaisBook
3. Mayi Ri | Episode 1 | 2nd August 2023 (English Subtitles) ARY Digital Drama
4. Muhabbat Gumshuda Meri - Episode 01 [𝐂𝐂] - { Khushhal Khan & Dananeer } - 28th April 2023 - HUM TV
5. Dog rescue and build Loving Dog House - Build House for Puppies
6. Macharla Chunaav Kshetra (M.C.K) New Released Full Hindi Dubbed Movie | Nithiin, Krithi Shetty
7. College Gate | Episode 01 | Green TV Entertainment
8. AND WE CREATED YOU IN PAIRS | IQRA & AREEB NIKKAH ♥️ | MA SHA ALLAH
9. Ji Wife Ji(Full 4K Movie) Roshan Prince ,Karamjit Anmol, Harby Sangha, Anita Devgan | New Movie 2023
10. Baraat Entry In Style 😎 | Ducky Bhai Aur Aroob Ki Shadi (Baraat) | Part 1 😍

 

Top Shorts

 

1. Pati ko banaya pagal #imkavy #youtubeshorts #shorts @umangkatyalvlogs
2. When he's asleep 😂😍 #homecleaning #gadgets #usa #smarthome #cleaning #canada
3. اول تجربة لي بالتصوير 📸!
4. Impossible Chip Swipe Challenge!
5. Awesome mousetrap ideas from plastic and cardboard buckets#mousetrap #rattrap #shorts
6. kerja sama yang baik#shorts
7. Do not waste food #Shorts
8. Jio Phone vs iphone🙂😘 #shorts #ytshorts
9. E 사이에 있는 I
10. Trending Gadgets!😍, Smart Appliances, Kitchen Tools Utensils, Home Cleaning/Beauty, tiktok #shorts

 

Top Music Videos

 

1. Hum Sindh Main Rehne Wale Sindhi | Mumtaz Molai | Urdu Song|  Ghazal Enterprises
2. Tere Vaaste | Zara Hatke Zara Bachke | Vicky Kaushal, Sara Ali Khan, Varun J, Sachin-Jigar,Amitabh B
3. Kya Loge Tum | Akshay Kumar | Amyra Dastur | BPraak | Jaani | Arvindr Khaira | Zohrajabeen
4. Zihaal e Miskin (Video) Javed-Mohsin | Vishal Mishra, Shreya Ghoshal | Rohit Z, Nimrit A | Kunaal V
5. Phir Aur Kya Chahiye| Zara Hatke Zara Bachke| Vicky K, Sara Ali K, Arijit Singh,Sachin-Jigar,Amitabh
6. Guli Mata - Saad Lamjarred | Shreya Ghoshal | Jennifer Winget | Anshul Garg
7. MERI CUTE JANA | NEW SONG | ASGHAR KHOSO | ft ABID BROHI
8. Udh Di Phiran (Official Video) Sunanda Sharma  | Bilal Saeed | New Punjabi Song 2023
9. O Bedardeya (Full Video) Tu Jhoothi Main Makkaar | Ranbir, Shraddha | Pritam,Arijit Singh, Amitabh B
10. What Jhumka? | Rocky Aur Rani Kii Prem Kahaani | Ranveer | Alia | Pritam | Amitabh | Arijit | Jonita

 

Top Creators

 

1. ZAMZAM ELECTRONICS TRADING
2. Ducky Bhai
3. Shehr Main Dihat
4. Salman Noman
5. Sistrology
6. Ijaz Ansari Food Secrets
7. Maaz Safder World
8. malik abubaker
9. Sadiq Ahmed Vines
10. Rabia Faisal

 

 

Breakout Creators

 

1. ZAMZAM ELECTRONICS TRADING
2. Pak Town Vlogs
3. Areeb Pervaiz
4. Ali Baloch
5. Mishkat Khan
6. Lucky Sayed
7. Chatpaty Pakwan
8. Hassan Hameed
9. Abdullah Tariq Khan
10. Tayyab Wahand

 

To have in-depth detail of the lists in Pakistan and globally, you can go to youtube.com/trends.