Huawei
Consumer Business Group (BG) has officially introduced the new Huawei watch to markets
in Europe at IFA. The watch, with its classic design, inspired by Swisstime
pieces, is on sale in Canada, Germany, France, Spain and Italy this month
priced between €399.00 and €699.00 depending on the design features chosen. The
Huawei watch is also be available for pre-order in the US. It will go on sale
in the UK, Japan and UAE in October and information on further regions will be
released later this year.
This is the first smart watch in the Huawei
wearable family and is also the first watch on the market to truly bridge the
gap between fashion and technology. The Huawei watch, powered by Android Wear™,
enables you to stay connected wherever you are, with instant alerts for calls,
texts, instant messages and emails. With Bluetooth connectivity for wireless
headphone usage, coupled with offline music download support, staying active is
made even easier. Music can be started via voice commands, with users able to
search fordestinations and navigate their way there using the same voice
actions. Locating missing phones has never been easier than with the watch’s
“find my phone” function.
And now, thanks to the latest version of
Google’s Android Wear™, both Android and iOS users will be able to connect to
the Huawei Watch.
The Huawei watch measures 42m/min diameter,
which is the traditional dimension for wrist watches. The watch face is unique
in design with its fully circular face and crown located at the two o’clock
position.
There are a range of rose gold, stainless
steeland black frames to choose from, as well as a variety of bespoke watch
face designs, across a rangeof classic, luxury, business, feminine, modern and
simple aesthetics.
The choice of straps includes stainless steel
mesh,stainless steel links, rose gold,and black-plated stainless steel links,
and brown and black leather. Easy to change, theywill fit any watch strap with
18mm width lug interface.
Crafted using sophisticated materials, the
watch features a fully circular 1.4-inch touch-sensitive AMOLED display, coated
in scratch-proof sapphire crystal (the favoured choice amongst Swiss watch
manufacturers),a cold-forged stainless steel frame, and comes with a built-in
heart rate monitorand 6-Axis motion sensors. It has a 400 x 400pixels
resolution in 286 ppi at a 10,000:1high contrast ratio, making it the most
vibrant Android Wear smart watch to date.
In keeping with the classic, premium design
aesthetic of the watch, Huawei Consumer BG has partnered with the world’s most
famous fashion photographer Mario Testino to produce an advertising campaign
featuring American supermodel Karlie Kloss and one of the world’s top male
models, Sean O’Pry.
The Huawei watch includes a heart rate monitor
sensor(PPG sensor), which can accurately measure heart rates. The sensor
protrudesslightly for better skin contact and greater accuracy.
The 6-Axis motion sensor, with a gyroscope and
accelerometer, helps to track your activities anywhere, any time, and can
distinguish between different physical activities, including walking, running and
climbing.
Mr. Benjamin Norton, Wearable Design Expert at
the Huawei Consumer BG, said: “Today, consumers are rarely content with just staying
connected; they are looking for a premium smartwatch that is technologically
innovative. When designing this watch, we were keen to combine the best in
technology and innovation with premium materials and a classic lookand feel.
With the sapphire crystal and circular watch face, we feel that the Huawei
watch has achieved this.”
Mr. Richard Yu, CEO of Huawei Consumer BG,
said:“Huawei is dedicated to continually innovating and creating new products
to suit our consumers’ needs. This first smartwatch in our wearables family has
been designed following extensive research and demonstrated consumer demand for
smart wrist wear. The Huawei watch is unique within the market with its premium
look and feel and classic design, combined with superior smart technology,which
allows users to stay connected on the go. No doubt, wearable devices will
remain one of the most significant trends in the device industry, and by
leveraging Huawei’s technology and innovation, Huawei Consumer BG aims to be a
leader in the wearable space.”
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